Cart is empty

My Cart

item(s) - ₹0.00
Join Free Sign in


  1. Thursday, September 3, 2015 11:58:02 PM Asia/Calcutta

    When we say the word fashion it instantly took us into a whole new world of baubles and blings, shimmers and glitters. Fashion is not particularly related to clothes, accessories or footwears.

    Infact, most of the people misunderstand the term “fashion”. In my opinion, fashion is what you create , How you style yourself. It’s an individual’s characteristic. 

    Read More
  2. Monday, August 31, 2015 7:57:19 PM Asia/Calcutta

    The artisan has to deal with multiple issues like lack of access to credit, understanding of his market, idea of design, pricing, packaging, inventory management and whole lot more that I can rant on about for pages. Middlemen are the least of his problems. I am a middleman (yes, another sexist term!) and I am not that guy. In a typical product based organization, there is a manufacturing/production unit, sales and marketing unit and allied functions like Human Resources, Finance and Accounting and many others depending on the specific needs of an organization. In no set-up is it possible for the manufacturing unit to directly sell their products to a bunch of customers and then go back to making more of those products. So why should this phenomenon exist in the craft industry? The maker/producer’s core competency is production, so it is in his best interest that he/she sells it to the ‘middleman’ who in turn stocks inventory from multiple producers and sells it at a higher price.

    Read More